Avaliação comparativa de algoritmos de personalização para direcionamento de conteúdo
CLIHC '05 Proceedings of the 2005 Latin American conference on Human-computer interaction
Open user profiles for adaptive news systems: help or harm?
Proceedings of the 16th international conference on World Wide Web
Electronic Commerce Customer Relationship Management: An Assessment of Research
International Journal of Electronic Commerce
Maintaining customer profiles in an e-commerce environment
Proceedings of the 2008 annual research conference of the South African Institute of Computer Scientists and Information Technologists on IT research in developing countries: riding the wave of technology
User models for adaptive hypermedia and adaptive educational systems
The adaptive web
The adaptive web
User attitudes towards news content personalization
International Journal of Human-Computer Studies
Information Systems Frontiers
AH'06 Proceedings of the 4th international conference on Adaptive Hypermedia and Adaptive Web-Based Systems
Proceedings of the 8th International Conference on Semantic Systems
Semantic metadata in the news production process: achievements and challenges
Proceeding of the 16th International Academic MindTrek Conference
| Hi-index | 0.00 |
Digitalization of content and exponential growth of Internet and electronic commerce are changing the media industry. The availability of structured content enables new ways to produce and deliver information. This paper explains the role of semantic metadata in developing content for an adaptive news service in the SmartPush -project. In SmartPush, news content is categorized using semi-automatic tools and pre-defined vocabularies. Metadata enhanced content is then matched against user profiles to provide customers with a personalized news service. After providing the personalized news to the customer, SmartPush system adapts the personalization based on user feedback. This paper discusses the requirements of personalized content services and challenges in an approach based on structured metadata. We describe how supporting ontologies for the content were developed and maintained and what kinds of tools were developed to support the structured metadata creation. We also present some results of the pilot phase of the project and introduce some of the issues observed during the system implementation and in the performed field trial.