Information system specification & design road map
Information system specification & design road map
Some factors affecting program repair maintenance: an empirical study
Communications of the ACM
The economics of designing generalized software
Communications of the ACM
Structured Systems Analysis: Tools and Techniques
Structured Systems Analysis: Tools and Techniques
Survey research methodology in management information systems: an assessment
Journal of Management Information Systems - Special section: Strategic and competitive information systems
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An analysis of the opinions of decision makers who select software for business use indicated that a software quality assurance certificate would add value to and confidence in a software product. Marketing research techniques were used to obtain and analyze data from business users of software. Their problems, anxieties, influences on software choice, the value of a certificate in the choice process, and the importance of auditing the various aspects of the software development process were assessed. The findings indicate that such a certificate would benefit users and demonstrate how marketing research techniques can be applied to assess market acceptability. This study used three market segments and proposed two services to cater to their needs.