Enterprise modeling and Data Warehousing in TELECOM ITALIA
Information Systems
Enterprise modeling and Data Warehousing in Telecom Italia
Information Systems
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The Italian deregulation process of telecommunications market in the last years has produced a largeeconomic impact since it has altered equilibriums thatwere established for a long time. In this framework, wenotice a strong need for adequate tools to analyze themarket and its trends and, at the same time, a lack ofspecific solutions within the scientific literature, due tothe new technical challenges issued by the problem.In particular, in the context of building a DecisionSupport System (DSS) for the strategic marketing unit ofTELECOM Italia (TI) we have devised a newmethodology to profitably combine most powerful toolsfrom KDD and Economic Sciences. We have tested ourapproach by analyzing the residential telecommunicationsmarket demand in Italy during the transition from amonopolistic structure to an oligopolistic one.In this paper, we first address the state of the art inDSS design, then we describe the proposed methodologyand its application in the case study.