Portal Kombat: The Battle between Web Pages to become the Point of Entry to the World Wide Web

  • Authors:
  • Rajiv Dewan;Marshall Freimer;Abraham Seidmann

  • Affiliations:
  • -;-;-

  • Venue:
  • HICSS '99 Proceedings of the Thirty-second Annual Hawaii International Conference on System Sciences-Volume 5 - Volume 5
  • Year:
  • 1999

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Abstract

Over the past few years the web has grown to several hundred million pages, while just a few of them get most of the visits. Such sites, called portals, attract visitors, advertisers and provide lots of valuable content at no charge to the visitors. The portals attract a disproportionate amount of the Internet advertising dollars and have the ability to influence the success of new electronic commerce ventures. In this paper we show the evolution of portals from a web in which all pages are equally accessible. In addition, we show the impact of technological developments and added services.