Scheduling Algorithms for the Broadcast Delivery of Digital Products
IEEE Transactions on Knowledge and Data Engineering
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Free bandwidth in television channels, which is available in the form of the Vertical Blanking Interval (VBI), is currently being utilized to broadcast program information, HTML pages and closed captioning. This bandwidth can be used to broadcast data and products like video clips, software, multimedia packages, etc. thereby satisfying several customers with a single transmission at very high speeds. We present several heuristic algorithms that attempt to maximize the revenue earned by an E-commerce tailored to deal with different customer service policies.