Dynamic semantic location modeling in mobile enterprise applications

  • Authors:
  • Pei-Hung Hsieh;Soe-Tsyr Yuan

  • Affiliations:
  • BIKM Center, Fu-Jen University, Taipei, Taiwan;BIKM Center, Fu-Jen University, Taipei, Taiwan

  • Venue:
  • ICEC '03 Proceedings of the 5th international conference on Electronic commerce
  • Year:
  • 2003

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Abstract

A location model represents the inclusive objects and their relationships in a space. This paper presents a framework for dynamic semantic location modeling that is novel at three-fold: (1) Profoundly bring into the enterprise business models the location models (that underlie Location-Based Services - the killer application of M-Commerce). (2) With a novel method of dynamic semantic location modeling, enterprises effectively recognize the needs of the clients and the partners scattering in different locations, advancing existing business relationships if appropriate strategies are exerted. (3) Through the Location Model Platform of information sharing, enterprises are empowered to discover the potential business partners and estimate the values of their cooperation, enhancing their competitive advantages in a market when appropriate partnerships are formed. This proposed framework is implemented with J2EE and gives rise to certain promising evaluation results.