Designing appliances for mobile commerce and retailtainment

  • Authors:
  • George Roussos;Panos Kourouthanasis;Theano Moussouri

  • Affiliations:
  • Birkbeck College, University of London, Malet Street, London WC1E 7HX, UK;Eltrun- Athens University of Economics and Business, Evelpidon 47A & Lefkados 33, 113 62, Athens, Greece;RCMG, University of Leicester, 105 Princess Road East, Leicester, LE1 7LG, UK

  • Venue:
  • Personal and Ubiquitous Computing
  • Year:
  • 2003

Quantified Score

Hi-index 0.00

Visualization

Abstract

In the emerging world of the new consumer and the `anytime, anywhere' mobile commerce, appliances are located at the collision point of the retailer and consumer agendas. The consequence of this is twofold: on the one hand appliances that were previously considered plain and utilitarian become entertainment devices and on the other, for the effective design of consumer appliances it becomes paramount to employ multidisciplinary expertise. In this paper, we discuss consumer perceptions of a retailtainment commerce system developed in collaboration between interactivity designers, information systems engineers, hardware and application developers, marketing strategists, product development teams, social scientists and retail professionals. We discuss the approached employed for the design of the consumer experience and its implications for appliance design.