Combining the web content and usage mining to understand the visitor behavior in a web site

  • Authors:
  • Juan Velásquez;Hiroshi Yasuda;Terumasa Aoki

  • Affiliations:
  • -;-;-

  • Venue:
  • ICDM '03 Proceedings of the Third IEEE International Conference on Data Mining
  • Year:
  • 2003

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Abstract

A web site is a semi structured collection of differentkinds of data, whose motivation is show relevant informationto visitor and by this way capture her/his attention.Understand the specifics preferences that define the visitorbehavior in a web site, is a complex task. An approximationis suppose that it depend the content, navigationsequence and time spent in each page visited. These variablescan be extracted from the web log files and the website itself, using web usage and content mining respectively.Combining the describe variables, a similarity measureamong visitor sessions is introduced and used in a clusteringalgorithm, which identifies groups of similar sessions,allowing the analysis of visitors behavior.In order to prove the methodology's effectiveness, it wasapplied in a certain web site, showing the benefits of thedescribed approach.