Probabilistic User Behavior Models

  • Authors:
  • Eren Manavoglu;Dmitry Pavlov;C. Lee Giles

  • Affiliations:
  • -;-;-

  • Venue:
  • ICDM '03 Proceedings of the Third IEEE International Conference on Data Mining
  • Year:
  • 2003

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Abstract

We present a mixture model based approach for learningindividualized behavior models for the Web users. Weinvestigate the use of maximum entropy and Markov mixturemodels for generating probabilistic behavior models.We first build a global behavior model for the entire populationand then personalize this global model for the existingusers by assigning each user individual componentweights for the mixture model. We then use these individualweights to group the users into behavior model clusters.We show that the clusters generated in this manner areinterpretable and able to represent dominant behavior patterns.We conduct offline experiments on around two monthsworth of data from CiteSeer, an online digital library forcomputer science research papers currently storing morethan 470,000 documents. We show that both maximum entropyand Markov based personal user behavior modelsare strong predictive models. We also show that maximumentropy based mixture model outperforms Markov mixturemodels in recognizing complex user behavior patterns.