Harmonizing IT and business strategies

Authors:
Kevin Johnston
Affiliations:
University of Cape Town, South Africa
Venue:
Managing globally with information technology
Year:
2003

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Abstract

This chapter proposes that all business strategies should be harmonized into a single strategy, rather than attempt to align IT strategy with business strategy. It focuses on two hypotheses: firstly, that IT strategy is not widely aligned with business strategy; and secondly, that IT is still thought of as "something different" in businesses. The chapter proposes that rather than attempt to align IT strategy with business strategy, the strategies should be harmonized into a single strategy. The chapter attempts to use lessons from geese to outline the process of strategic development.