B2B E-Commerce Stages of Growth: The Strategic Imperatives

Authors:
Caroline Chan;Paula M. C. Swatman
Affiliations:
-;-
Venue:
HICSS '04 Proceedings of the Proceedings of the 37th Annual Hawaii International Conference on System Sciences (HICSS'04) - Track 8 - Volume 8
Year:
2004

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Abstract

Stages-of-growth has been the most popular approach used for strategy development andimplementation. The major stages of growth models such as Gibson and Nolan [1] have been widely discussed and are particularly useful in understanding the implementation of IS in organisations. These models might be more representative of e-commerce implementation, however, if they took into account more recent IS developments such as B2B ecommerce. Using a case study research undertaken in Australia, this study proposes a model of stages ofgrowth based on the use of B2B e-commerce technologies and applications in Australian organisations. Four stages of growth proposed for B2B e-commerce implementation are (i) initial e-commerce; (ii) centralised e-commerce; (iii) looking inward for benefits; and (iv) global e-commerce.