Data mining with neural networks: solving business problems from application development to decision support
Data mining: concepts and techniques
Data mining: concepts and techniques
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The insurance company in this case study operates in a highly competitive environment. In recent years it has explored data mining as a means of extracting valuable information from its huge databases in order to improve decision making and capitalise on the investment in business data. This case study describes an investigation into the benefits of data mining for an anonymous Australian automobile insurance company. Although the investigation was able to demonstrate quantitative benefits of adopting a data mining approach, there are many practical issues that need to be resolved before the data mining approach can be implemented.