An agent-based approach to flexible commerce in intermediary-centric electronic markets

Authors:
Duen-Ren Liu;Tzyy-Feng Hwang
Affiliations:
Institute of Information Management, National Chiao Tung University, 1001 Ta Hsueh Road, Hsinehu 300, Taiwan;Institute of Information Management, National Chiao Tung University, 1001 Ta Hsueh Road, Hsinehu 300, Taiwan
Venue:
Journal of Network and Computer Applications
Year:
2004

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Abstract

The growth of electronic-markets (e-markets) necessitates the processing of many commerce protocols (processes). Each protocol handles different messages and flows of transactions among customers, merchants and intermediaries. Developing applications for each commerce protocol is costly and impractical. Accordingly, developing a flexible model of Internet commerce to support various commerce protocols is important. Moreover, the emergence of intermediaries is inevitable as e-markets grow. This work analyzes various trading processes and the roles of intermediaries, and proposes a flexible agent-based model of intermediary-centric commerce. The proposed model applies basic transaction functions to compose various commerce protocols. Agent technology and an event-driven approach are employed to process flexibly the complex trading interactions among the participants. The agent-based approach enhances scalability and makes complex trading interactions more tractable. Furthermore, an agent-based prototype system is deployed. The novel system is extensible and facilitates flexible trading interactions to support various commerce protocols in e-markets.