J2ee: The Complete Reference
Marketing Research
Timeliness and transaction management in extended enterprises
International Journal of Business Information Systems
| Hi-index | 0.00 |
In this paper we investigate issues pertaining to the application of the latest technologies in the development of management information systems for marketing research. The J2EE standard supports component-based enterprise solutions. Various complex functionalities inherently required by any enterprise application, such as transaction management, life-cycle management, load balancing, and resource pooling, are integrated into the J2EE platform and are provided automatically to the components it supports. Following the J2EE-based multi-tier architecture for enterprise solutions, the ECMR System was developed for the needs of marketing research and management decision support. The resulting system combines extensively relational database systems for remote Internet/Intranet data management with a multitier application structure.