Market Analysis Using a Combination of Bayesian Networks and Description Logics

  • Authors:
  • Phillip M. Yelland

  • Affiliations:
  • -

  • Venue:
  • Market Analysis Using a Combination of Bayesian Networks and Description Logics
  • Year:
  • 1999

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Abstract

The work described in this paper was inspired by a problemincreasingly vexatious to many businesses confronting theever-diminishing life cycles of modern productsviz., that ofpredicting characteristics (such as overall demand, segmentation,etc.) of markets facing new product introductions. A framework isproposed that allows the market parameters of new products to bederived by analogy with those of old ones. To do so, the frameworkcombines the capabilities of Bayesian networks [14] anddescription logics [16]. The paper commences with anexposition of the problem that motivates the work. There followbrief descriptions of Bayesian networks and description logics intheir unalloyed state, and a discussion of issues surrounding theircombination. The combined system is presented, along with anaccount of its formal details and an inference procedure forentailment. A sample application of the framework is given. Thepaper concludes by comparing the proposed framework with relatedexisting systems and by suggesting possible courses for futuredevelopment.