Depicting credibility in health care Web sites: towards a more usable means

  • Authors:
  • Laura O'Grady

  • Affiliations:
  • University of Toronto, Toronto, Ontario, Canada

  • Venue:
  • ACM SIGCAPH Computers and the Physically Handicapped
  • Year:
  • 2003

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Abstract

Use of the World Wide Web (web) to distribute health care material has steadily increased in recent years. However, potentially detrimental health issues can arise when either accurate information is used inappropriately or when inaccurate information is assumed to be correct and implemented. Causes for this problem include the ease with which anyone can present health care material on the web. A rating system in the form of a graphic seal denoting the source as credible is one way to help the average site user discern the relative quality of information presented at a web site. Preliminary research on the effectiveness of this method has been inconclusive. The research outlined in this document will investigate a rating scheme within the context of a web credibility theoretical framework. The goal is to move towards a means of depicting credibility that is more usable as health information on the web becomes increasingly accessed around the world.