Applications of Data Mining in Retail Business

Authors:
Syed Riaz Ahmed
Affiliations:
-
Venue:
ITCC '04 Proceedings of the International Conference on Information Technology: Coding and Computing (ITCC'04) Volume 2 - Volume 2
Year:
2004

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Abstract

The proliferation of computer in today's dynamicbusiness environment has increased the demand andurgency of successful business organization to be ableto react rapidly to the changing market demands bothlocally and globally, by utilizing the latest data miningtechniques of extracting previously unknown andpotentially useful information from vast resources ofraw data. In this paper I will highlight the applicationof Data Mining in Retail Business, and its pros andcons on consumers.