ICWE '06 Proceedings of the 6th international conference on Web engineering
Analysis of precedent designs: competitive analysis meets genre analysis
Proceedings of the 6th Nordic Conference on Human-Computer Interaction: Extending Boundaries
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Disneyworld.com has recently been redesigned from the ground up. This paper discusses the challenges facing the design team given the enormous and unique physical aspects of the property, a very challenging business climate for the travel industry in the post-911 world, and the need to uphold the magical imperative of the world's pre-eminent entertainment brand.Our solution needed to address two very specific and disparate groups of users: "Intenders" and "Repeaters". It needed to enfranchise new back-end systems and commerce processes. And it needed to tie into Walt Disney World's® overarching CRM initiative.The design solution is a holistic and scalable experience, allowing Guests to navigate via geographic and/or experience-based facets, incorporating a vast array of multimedia assets. Although the site has only been live for a little over a month, the early results are overwhelmingly positive.