Increasing the Customer's Choice: Query Expansion Based on the Layer-Seeds Method and Its Application in E-Commerce

  • Authors:
  • Libo Chen;Marcello L'Abbate;Ulrich Thiel;Erich J. Neuhold

  • Affiliations:
  • -;-;-;-

  • Venue:
  • EEE '04 Proceedings of the 2004 IEEE International Conference on e-Technology, e-Commerce and e-Service (EEE'04)
  • Year:
  • 2004

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Abstract

In e-commerce it is often crucial to provide customersa large choice of relevant offers. As short and incompletequeries prevail, appropriate expansion methods aredesirable. This work describes a method for the automaticconstruction of a thesaurus based on existing categoriesof documents. A clustering algorithm, the "Layer-Seedsmethod", is introduced, which facilitates the automaticgeneration of thesaurus reflecting the specific vocabularyoccurring in a given collection of documents. Theclustering works on terms extracted from the documentsin a certain category and organizes them in a tree-likehierarchical structure 驴 a thesaurus. The thesaurus isthen employed for automatic query expansion in an e-commerceapplication in order to obtain better results forproduct searching. Experiments yield evidence that asignificant increase of user satisfaction is achieved.