Electronic Commerce Research and Applications
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The performance of information retrieval on the Webis heavily influenced by the organization of Web pages,user navigation patterns, and guidance-relatedfunctions. Having observed the lack of measures toreflect this factor, this paper focuses on an approachbased on both structure properties and navigation datato analyze and improve the performance of Web site.Two types of indices are defined two major factors foranalysis and improvement 驴 "accessibility" reflectsthe structure property to measure how easy the usercan access the pages and "popularity" implies thenavigation data primarily based on the log statistics.The accessibility and popularity (A-P) plot serves as acompass for the Web designer to get an overview ofcurrent performance status and explore in the possibledirections for improvement to balance the designanticipation and navigation expectation.