Search Strategies in Shopping Engines: An Experimental Investigation
International Journal of Electronic Commerce
Development and performance evaluation of neural network classifiers for Indian internet shoppers
Expert Systems with Applications: An International Journal
| Hi-index | 0.00 |
The tremendous growth of the Internet has createdopportunities for consumers and firms to participate in anonline global marketplace. It is conceivable that in thefuture every person with access to a computer willinteract with firms marketing on the Internet. We foreseethat advances in electronic commerce will dramaticallyalter the structure of businesses, especially in themarketing area.In this study, we extend the literature on marketingchannel functions to include the Internet as a new optionfor selling products/services directly to customers.Important factors that inference the behaviors of onlineshoppers are identified. A classification scheme is usedto categorize products/services selling on the Internetbased on characteristics such as tangibility and pricefrom the buyer's perspective. The classification schemehelps management to understand the difference in userpreference over different product categories. A survey ofexperienced online shoppers was conducted to validatethe scheme.