HYRIWYG: leveraging personalization to elicit honest recommendations

Authors:
Ana Cristina Bicharra Garcia;Martin Ekstrom;Hans Björnsson
Affiliations:
Universidade Federal Fluminense Rua Passos da Pátria, Niteroi, RJ, Brazil;Stanford University, Stanford, CA;Stanford University, Stanford, CA
Venue:
EC '04 Proceedings of the 5th ACM conference on Electronic commerce
Year:
2004

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Abstract

This paper presents HYRIWYG (How You Rate Influences What You Get), a reputation system applicable to Internet Recommendation Systems (RS). The novelty lies in the incentive mechanism that encourages evaluators to volunteer their true opinion. Honesty is encouraged because rewards are indexed by the quality of the RS's suggestions.