The Option Value of Returns: Theory and Empirical Evidence
Marketing Science
Effect of Supply Reliability in a Retail Setting with Joint Marketing and Inventory Decisions
Manufacturing & Service Operations Management
How Much Demand Should Be Fulfilled?
Operations Research
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This special issue, by addressing problems surrounding marketing and operations management, depicts state-of-the-art approaches, methodologies, and insights to improve a firm's or supply chain's overall performance. Top scholars in the field address many of the ways in which companies can synchronize their marketing and operations departments or their supply chain partners to improve competitiveness and profit. The information in this issue should be of interest both to academics and managers, and represents the current thoughts in an emerging area of marketing and operations interfaces.