Usability for the Web: designing Web sites that work
Usability for the Web: designing Web sites that work
Automatically evaluating the usability of web sites
CHI '02 Extended Abstracts on Human Factors in Computing Systems
The Design of Banking Websites: Lessons from Iterative Design
APCHI '98 Proceedings of the Third Asian Pacific Computer and Human Interaction
Analysis of precedent designs: competitive analysis meets genre analysis
Proceedings of the 6th Nordic Conference on Human-Computer Interaction: Extending Boundaries
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The University of Michigan Business School went through a substantial redesign in 2002--2003 of their site of over 3,000 pages, with a focus on increased ease of use, clean, professional design, improved branding, reduction of Web sprawl, and integration of their public site with their intranet, called ì iMpact.î The site serves a range of users with varying needs, including faculty, students, staff, alumni, prospective students, media, and recruiters.Our redesign process was grounded in a metrics-based user testing approach that set targets for various measurements, such as task completion rate, and compared these to usersí performance on their previous site and the sites of their competitors. Task completion rate, for instance, went from 61.7% on their former site to 92.5% on the final redesigned site. Continuous testing provided detailed feedback, and measurement enabled us to reduce project risks while demonstrating substantial improvements versus competitorsí Web sites.