Digital blush: towards shame and embarrassment in multi-agent information trading applications

  • Authors:
  • Jeremy Pitt

  • Affiliations:
  • Imperial College London, Intelligent and Interactive Systems Group, Department of Electrical and Electronic Engineering, UK

  • Venue:
  • Cognition, Technology and Work
  • Year:
  • 2004

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Abstract

This paper explores the possibility of, and potential for, using a socio-cognitive theory of shame and embarrassment in agent-agent socio-economic interaction. We use this theory to specify an idea of digital blush, i.e. a representation of the state of embarrassment of an agent according to an evaluation of its behaviour by its peers. Through a detailed worked example, we demonstrate how digital blush offers a higher-level, finer-grained control of/over agent behaviour than typically strict, rule-based security mechanisms. We propose digital blush both as a computational device for self-regulation in certain types of multi-agent information trading applications, and, by representing an agent’s shame and embarrassment through some form of status visualisation, discuss its potential as a socio-technical device for affecting “presence”, especially in what we refer to as socio-cognitive grids.