A web personalization system based on web usage mining techniques

Authors:
Massimiliano Albanese;Antonio Picariello;Carlo Sansone;Lucio Sansone
Affiliations:
Università di Napoli Federico II, Napoli, Italy;Università di Napoli Federico II, Napoli, Italy;Università di Napoli Federico II, Napoli, Italy;Università di Napoli Federico II, Napoli, Italy
Venue:
Proceedings of the 13th international World Wide Web conference on Alternate track papers & posters
Year:
2004

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Abstract

In the past few years, web usage mining techniques have grown rapidly together with the explosive growth of the web, both in the research and commercial areas. In this work we present a Web mining strategy for Web personalization based on a novel pattern recognition strategy which analyzes and classifies both static and dynamic features. The results of experiments on the data from a large commercial web site are presented to show the effectiveness of the proposed system.