Advertising Competition in a Dynamic Oligopoly with Multiple Brands
Operations Research
Spatial attrition modeling: Stability conditions for a 2D+t FD formulation
Computers & Mathematics with Applications
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We propose a numerical approach to compute stationary Markov perfect Nash equilibrium advertising strategies of the Lanchester model. The algorithm can be implemented using a standard mathematical package, and, importantly, it does not require that the players discount their future earnings at a zero rate, an assumption that has been made in the literature.