REBSE '05 Proceedings of the 2005 workshop on Realising evidence-based software engineering
Empirical Software Engineering
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The author advises innovators who want others to accept their work to study propaganda, especially as the military, political parties, and even corporations use it. He argues that, while we have come to associate propaganda with nefarious mind-control plots and political extremists, itýs really just an approach to convincing others to see things the way you do.