Representing and Simulating Consumers' Behavior in an Information Sensitive Market Place

Authors:
Filippo Neri
Affiliations:
University of Piemonte Orientale
Venue:
AAMAS '04 Proceedings of the Third International Joint Conference on Autonomous Agents and Multiagent Systems - Volume 3
Year:
2004

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Abstract

An agent based tool for analysing markets behaviour under several rate of information diffusion is described. This methodology allows for the study of tradeoffs among several variables of information like product advertisement efforts, consumersý memory span, and passing word among friends in determining market shares. Insights gained by using this approach on an hypothetical economy are reported.