COSIMAB2B " Sales Automation for E-Procurement

  • Authors:
  • Werner Kiesling;Stefan Fischer;Sven Doring

  • Affiliations:
  • University of Augsburg;University of Augsburg;University of Augsburg

  • Venue:
  • CEC '04 Proceedings of the IEEE International Conference on E-Commerce Technology
  • Year:
  • 2004

Quantified Score

Hi-index 0.00

Visualization

Abstract

We present a fully automated electronic sales agent for e-procurement portals. The key technologies for this breakthrough are based on preferences modeled as strict partial orders, enabling a deep personalization of the B2B sales process. The interplay of several novel middleware components achieves to automate skills that so far could be executed only by a human vendor. As personalized search engine for XML based e-catalogs we use Preference XPath; the Preference Presenter implements a sales psychology based presentation of search results, supporting various human sales strategies; the Preference Repository provides the management of situated long-term preferences; the flexible Personalized Price Offer and the multi-objective Preference Bargainer provide a personalized price fixing and the opportunity to bargain about the price of an entire product bundle, applying up/cross and down selling techniques. Our prototype COSIMA^B2B, supported by industrial partners, has been successfully demonstrated at a large computer fair.