Pricing Strategies for Information Products: A Review

Authors:
Kanliang Wang
Affiliations:
Xi'an Jiaotong University, China
Venue:
CEC-EAST '04 Proceedings of the E-Commerce Technology for Dynamic E-Business, IEEE International Conference
Year:
2004

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Abstract

Information product grows rapidly with the penetration of the Internet and communication technologies. Due to its unique cost structure and characteristics, it is almost impossible for its publisher to follow the traditional pricing strategy (cost plus). The essay presents a brief review of the available pricing strategies based on the framework of Pigouýs typology of price discrimination. Some recent advances related to the pricing strategy of information products are outlined.