Web Site Structure and Content Recommendations

Authors:
Juan D. Velasquez;Hiroshi Yasuda;Terumasa Aoki
Affiliations:
University of Tokyo;University of Tokyo;University of Tokyo
Venue:
WI '04 Proceedings of the 2004 IEEE/WIC/ACM International Conference on Web Intelligence
Year:
2004

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Abstract

Web sites have become necessary channels for effective marketing and efficient operation for almost every company. To maintain and update a site is, however, a non-trivial task due to the complexity of the underlying business and the dynamic visitor behavior. Tools for the reconfiguration of web sites offer help for such tasks. We propose a methodology for the reconfiguration of web structure and content. Its application to the web site of a Chilean bank shows its benefits.