Strategy simulations: steering strategic decisions at london underground: evaluating management options with system dynamics

Authors:
Donna D. Mayo;William J. Dalton;Martin J. Callaghan
Affiliations:
Decision Sciences Practice, Cambridge, MA;Decision Sciences Practice, Cambridge, MA;London Underground Ltd, London, U. K.
Venue:
Proceedings of the 35th conference on Winter simulation: driving innovation
Year:
2003

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Abstract

System dynamics simulation models provide a powerful and rigorous means of evaluating management options in dynamically complex settings such as a metro subway system. This paper explores how a system dynamics model has been used over several years to address a variety of management challenges at London Underground. Several short case illustrations are described to demonstrate how such models are used in practice to aid strategic decision making, carry out robust business planning, and communicate effectively with key stakeholders.