Web personalization based on static information and dynamic user behavior

  • Authors:
  • Massimiliano Albanese;Antonio Picariello;Carlo Sansone;Lucio Sansone

  • Affiliations:
  • Università di Napoli;Università di Napoli;Università di Napoli;Università di Napoli

  • Venue:
  • Proceedings of the 6th annual ACM international workshop on Web information and data management
  • Year:
  • 2004

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Abstract

The explosive growth of the web is at the basis of the great interest into web usage mining techniques in both commercial and research areas. In this paper, a web personalization strategy based on pattern recognition techniques is presented. This strategy takes into account both static information, by means of classical clustering algorithms, and dynamic behavior of a user, proposing a novel and effective re-classification algorithm. Experiments have been carried out in order to validate our approach and evaluate the proposed algorithm.