Toward an Integration of Agent- and Activity-Centric Approaches in Organizational Process Modeling: Incorporating Incentive Mechanisms

Authors:
T. S. Raghu;B. Jayaraman;H. R. Rao
Affiliations:
-;-;-
Venue:
Information Systems Research
Year:
2004

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Abstract

This paper presents an approach to organizational modeling that combines both agent-centric and activity-centric approaches. Activity-centric approaches to process modeling capture the mechanistic components of a process (including aspects of workflow, decision, and information), but agent-centric approaches capture specific aspects of the human component. In this paper, we explore an integrative viewpoint in which the transactional aspects of agent-centric concerns--for example, economic incentives for agents to perform--are integrated with decision and informational aspects of a process. To illustrate issues in this approach, we focus on modeling incentive mechanisms in a specific sales process and present results from an extensive simulation experiment. Our results highlight the importance of considering the effects of incentives when decision and informational aspects of a process undergo changes.