Interactive Visualization System for Decision Making Support in Online Shopping
New Frontiers in Applied Data Mining
Social intelligence design for knowledge circulation
DNIS'10 Proceedings of the 6th international conference on Databases in Networked Information Systems
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This study addresses building an interactive system that effectively prompts customers to make their decision while shopping online. It is especially targeted at “purchasing as concept articulation” where customers initially have a vague concept of what they want and then gradually clarify it in the course of interaction, which has not been covered by traditional online shopping systems. This paper proposes information presentation methods to effectively facilitate customers in their concept articulation process, and the framework for interaction design to enable the methods. Specifically, this study builds a system called S-Conart that facilitates purchasing as concept articulation through support for customer’s conception with spatial-arrangement style information presentation and for their conviction with scene information presentation, and then makes a set of evaluation experiments with the system to verify that the approach used in building the system is effective in facilitating the purchasing as concept articulation.