Heuristics for product-line design using conjoint analysis
Management Science
Hierarchical scaling of marketing decision support systems
Decision Support Systems
Triangulation in decision support systems: algorithms for product design
Decision Support Systems
Genetic algorithms for product design
Management Science
A genetic algorithm for the generalised assignment problem
Computers and Operations Research
The influence of interaction style and experience on user perceptions of software packages
International Journal of Human-Computer Studies
Decision support systems in the twenty-first century
Decision support systems in the twenty-first century
An evolutionary algorithm approach to the share of choices problem in the product line design
Computers and Operations Research
A decision support system for product design selection: a generalized purchase modeling approach
Decision Support Systems
A decision support system for product design in concurrent engineering
Decision Support Systems
A dynamic decision support system to predict the value of customer for new product development
Decision Support Systems
Computers and Industrial Engineering
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A marketing decision support system (MDSS) is presented. It has a user-friendly and easy to learn menu driven interface. Its purpose is to assist a marketing manager in designing a line of substitute products. Optimal product line design is a very important marketing decision. The MDSS uses three different optimization criteria. It examines different scenarios using the "What if analysis". Also, it finds optimal solutions only for small sized problems using the complete enumeration method and near optimal solutions for real sized problems using evolutionary algorithms. The user is not forced to be familiar with the underlying models.