Adaptive filtering of advertisements on web pages

  • Authors:
  • Babak Esfandiari;Richard Nock

  • Affiliations:
  • Carleton University, Ottawa, ON, Canada;Grimaag-DSI / Univ. Antilles-Guyane, Cedex, Martinique, France

  • Venue:
  • WWW '05 Special interest tracks and posters of the 14th international conference on World Wide Web
  • Year:
  • 2005

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Abstract

We present a browser extension to dynamically learn to filter unwanted images (such as advertisements or flashy graphics) based on minimal user feedback. To do so, we apply the weighted majority algorithm using pieces of the Uniform Resource Locators of such images as predictors. Experimental results tend to confirm that the accuracy of the predictions converges quickly to very high levels.