A theoretical framework to characterize multichannel interaction in electronic commerce

Authors:
Vincent Chevrin;Alain Derycke;José Rouillard
Affiliations:
USTL Lille;USTL Lille;USTL Lille
Venue:
IHM 2003 Proceedings of the 15th French-speaking conference on human-computer interaction on 15eme Conference Francophone sur l'Interaction Homme-Machine
Year:
2003

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Abstract

This paper presents an initial study of multichannel interactions within the framework of the E-Marketing. A analysis and prediction theoretical framework, based on the one hand on concepts resulting from psycholinguistics, and the other hand on information theories, more managerial, is proposed. An initial synthesis in terms of index properties of the channels is given. Lastly, some multichannel scenarios and devices are described in detail.