Using a fuzzy classification query language for customer relationship management

Authors:
Andreas Meier;Nicolas Werro;Martin Albrecht;Miltiadis Sarakinos
Affiliations:
University of Fribourg, Fribourg, Switzerland;University of Fribourg, Fribourg, Switzerland;Swisscom Fixnet AG, Bern, Switzerland;Swisscom Fixnet AG, Bern, Switzerland
Venue:
VLDB '05 Proceedings of the 31st international conference on Very large data bases
Year:
2005

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Abstract

A key challenge for companies is to manage customer relationships as an asset. To create an effective toolkit for the analysis of customer relationships, a combination of relational databases and fuzzy logic is proposed. The fuzzy Classification Query Language allows marketers to improve customer equity, launch loyalty programs, automate mass customization, and refine marketing campaigns.