Electronic market and operating intermediary

  • Authors:
  • Famin Yi;Lilin Diao

  • Affiliations:
  • China Agricultural University, Guangdong, Guangzhou, China;China Agricultural University, Guangdong, Guangzhou, China

  • Venue:
  • ICEC '05 Proceedings of the 7th international conference on Electronic commerce
  • Year:
  • 2005

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Abstract

Today electronic market, representing one of important trends of electronic commerce development, is making constant improvement on the diversification of market operating models, functional integration and innovation. As emerging market intermediaries, electronic market operators vary in type, business model, exchange mechanism. On the other hand, they have common in market efficiency, extent of adaptation to environment, and development prospect since they were born to accommodate to local market environment. This article compares two types of intermediary electronic market operators in pharmaceutical circulation business both in China and in America, from which some heuristic conclusions are drawn.