The platform for privacy preferences
Communications of the ACM
Communications of the ACM
Towards Pseudonymous e-Commerce
Electronic Commerce Research
A Trusted Approach to E-Commerce
SDM '08 Proceedings of the 5th VLDB workshop on Secure Data Management
E-commerce: protecting purchaser privacy to enforce trust
Electronic Commerce Research
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In comparison, the Internet is indeed more efficient. But the realistic situation is that most consumers are unwilling to be engaged in e-commerce, because they fear that they will meet with the risks of the online transactions. These risks can come from many aspects, such as the privacy issues, e-commerce technology, lack of reliability in e-commerce processes, the lack of the social, financial and legal infrastructures of the e-commerce environment and so on. This paper has presented a wide range of technologies and strategies, such as privacy, security, reputation systems and ADR, which attempt to depress these risks.