The foundation of e-commerce: social reputation system--a comparison between American and China

Authors:
Zhao Li;Shujian Wang
Affiliations:
Xi'an Jiaotong University, Xi'an, China;Xi'an Jiaotong University, Xi'an, China
Venue:
ICEC '05 Proceedings of the 7th international conference on Electronic commerce
Year:
2005

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Abstract

The development of e-commerce request the higher level social reputation system. Compared with American in this system, china exists serious defects which constrain the development of e-commerce. Facing this, we must take measures to improve it and lay a strong foundation for E-commerce.