Using PACT in an e-commerce recommendation system

Authors:
Yukun Bao;Hua Zou;Jinlong Zhang
Affiliations:
University of Science and Technology, Wuhan, China;University of Science and Technology, Wuhan, China;University of Science and Technology, Wuhan, China
Venue:
ICEC '05 Proceedings of the 7th international conference on Electronic commerce
Year:
2005

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Abstract

Recommendation systems are usually used in E-commerce sites to suggest products to their customers and to provide consumers with information to help them decide which products to be purchased. Many different approaches including web usage mining have been applied to the basic problem of developing accurate and efficient recommendation systems. This paper presents the application of Profile Aggregations based on Clustering Transactions (PACT), a widely used techniques in web usage mining, in designing a BtoC E-commerce recommendation system.