On Different Trust Attitudes and Their Effects on the Electronic Marketplace

Authors:
Michael Michalakopoulos;Maria Fasli
Affiliations:
Department of Computer Science, University of Essex, Wivenhoe Park, CO43SQ, Essex,UK;Department of Computer Science, University of Essex, Wivenhoe Park, CO43SQ, Essex,UK
Venue:
IAT '05 Proceedings of the IEEE/WIC/ACM International Conference on Intelligent Agent Technology
Year:
2005

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Abstract

Conducting business on the Internet poses many risks and involves making trusting decisions. Software agents re?ecting the preferences of their users will have different trust attitudes and can therefore make different trusting choices. We present the results of a simulation for a market scenario in which buyers and sellers are not always fully committed to the marketýs protocol. Our interest is in the effects of different trust attitudes (trust dispositions and risk behaviours) on the monetary gains of the individual agents and the electronic market as a whole.