Modeling trust in e-commerce: an approach based on user requirements
Proceedings of the ninth international conference on Electronic commerce
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Companies need to adjust their business models constantly to changes in their environment. In thii paper we propose a lightweight approach for evolving business models that allows for a quick evaluation of alternatives, whlle preserving investments in existing business processes. The approach is based on the User Requirements Notation (URN) fix modeling and analysis of early requirements in the form of goals and scenarios URN models help us model the strategic options available to a business for evolving its business model, and determine when the right moment to apply them has come. We illustrate the systematic and incremental evolution of business model alternatives for an e-business case study.