IT Business Alignment and IT Usage in Operational Processes: A Retail Banking Case

  • Authors:
  • Heinz-Theo Wagner;Daniel Beimborn;Jochen Franke;Tim Weitzel

  • Affiliations:
  • J. W. Goethe-University;J. W. Goethe-University;J. W. Goethe-University;J. W. Goethe-University

  • Venue:
  • HICSS '06 Proceedings of the 39th Annual Hawaii International Conference on System Sciences - Volume 08
  • Year:
  • 2006

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Abstract

What is the impact of operational (i.e. non-strategic) IT business alignment on IT usage? Using case studies in three branches of a retail bank employing identical information systems, many findings of the alignment literature can be supported. The cases also add new insights by showing that alignment is important in operations as well, and that alignment positively impacts IT usage. Especially mutual understanding between the business units and the IT unit turned out to be the single most important factor of IT usage that resulted from frequent interaction and, as far as the IT unit is concerned, from the business orientation of the IT personnel.