Defining Reputation in Service Oriented Environment

Authors:
Farookh Khadeer Hussain;Elizabeth Chang;Tharam S. Dillon
Affiliations:
Curtin University of Technology, Perth, WA, Australia;Curtin University of Technology, Perth, WA, Australia;University of Technology, Sydney, Australia
Venue:
AICT-ICIW '06 Proceedings of the Advanced Int'l Conference on Telecommunications and Int'l Conference on Internet and Web Applications and Services
Year:
2006

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Abstract

Reputation has a profound impact on the Trusting Agent and Trusted Agent in business interactions. Moral, ethical and legal guidelines are implemented as a result of the promotion of fair trading practices, honesty from all parties, consumer protection legislation, service quality assessment, and assurance for customers, e-businesses and service-oriented environments. In this paper we propose a definition of reputation that is more suited to service oriented environments. Additionally we explain in detail, all the terms in the definition.