The influence of commercial intent of search results on their perceived relevance
Proceedings of the 2011 iConference
Text Advertising Blindness: The New Banner Blindness?
Journal of Usability Studies
Predicting whether users view dynamic content on the world wide web
ACM Transactions on Computer-Human Interaction (TOCHI)
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This study investigates which components of a web page are most likely to both attract and maintain a viewer's attention. We measure these two aspects of viewing behavior---attention onset and maintenance---through an analysis of eye movements on three Web page components---page location, element size, and information density. More specifically, the present research addresses how the overall composition and structure of a Web page influences an individual's ability to perceive content.