User interface design for the WWW

Authors:
Jakob Nielsen
Affiliations:
Sun Microsystems, Mountain View, CA
Venue:
CHI EA '97 CHI '97 Extended Abstracts on Human Factors in Computing Systems
Year:
1997

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Abstract

You are up against a million other Web sites: how do you get users to stay at your site? Only by providing valuable content and a highly usable interface. Coll is getting cold.